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FUL was born out of a desire for something better. Products that meet the high standards needed to be used in the world’s top salons while being accessible and easy for customers to use at home to achieve incredible results. All packed with the latest innovations and groundbreaking ingredients. We went on a journey to find our perfect products, and when we couldn’t find them, we decided to make our own. Our mission is to create the most luxurious yet accessible brand, with products that not only transform how people look, but also how they feel about themselves. Every product has innovative ingredients that go beyond, to create formulas that genuinely work – and not just smell amazing (although of course, they all do). Show Less